B2B

Partner with the company that brings the entertainment to the Finnish entertainment industry

B2B

"A man who who stops advertising to save money is like a man who stops a clock
to save time."

Henry Ford

In-film advertising: seamless exposure?

Let's be honest: done badly, product placement - AKA, "imbedded advertising" - is horrible! It gives a negative vibe for the product as the viewer is shunted out of the story's spell like a blunt force blow to the brain!
But, done well, it can be a positive to both the advertiser and the production - after all, walk around town and there are logos on everything: vehicles, clothes, billboards, the phones in people's hands and even in the sentences people say to one another.
Product placement, done right, adds a depth of realism to a production and audiences, already engaged in the content, are not just more open to accepting it, but may well - given the emotions provoked by the scene - have increased desire for a brand or product they've just seen... or, well, according to the advertising experts, Nielsen, that is.

A catch-all phrase...

The in-film advertising experience is a term coined by C. D-Broughton which may include - and not be limited to - product placement, film sponsorship, becoming an Official Partner, partying with the cast and crew, enjoying a day on a set, or even having your entire annual work party hosted by us!

Any and all services qualify as business operating expenses, which are fully tax deductible.

If you own properties that you rent out in London, run a couple of pubs in Helsinki, manufacture glassware in New York - or basically, do anything, anywhere in the world - your company isn't always going to be able to put down, say, travel and beach hotel expenses for somewhere in Thailand! But... if you're doing business with us and we're doing business in that part of the world, well, let's have the kind of meeting that really impresses.
Now, whether you treat it as a holiday on the company dime or a very strict and formal business trip is up to you, but the entertainment business is all about entertaining... and that goes for entertaining our business partners too.

The In-film advertising experience also does exactly that: it puts you and/or your company, in the film!
This could mean that you physically appear in a background, maybe even say a line, or have your company's logo appear any and everywhere related to the film where Manqué appears (i.e. opening/end credits, posters, trailers, etc.), but it - should you want - also makes you a part of the film's adventure, getting updated reports on castings, invitations to screenings, notifications on regional sales... and if you're already a large company looking at expansion, what better way to announce yourself in a new part of the world?

Life is all about experiences, and nothing entices new or retains valued staff like unique and lifelong memories created as a perk of working for your company.

Contact us for more information.

What exactly is an
"in-film advertising experience"?

And how is it any different from product placement?